TyreMarks Working Alongside Auto3iii on their Latest Workshop App
Mark Tillyer has spent the last 17 years growing his business, TyreMarks Tavistock LTD, and along the way he has always prided himself on being at the forefront of the latest technology.
Mark has always been on the lookout for new ideas and technologies on the market that can help his business work more efficiently and meet ever-changing customer expectations and demands of this modern day.
At this year’s Point S conference in March, we spoke with Mark on our stand where we were showing off Auto3iii and what it can do for workshops. Our co-founder and director Ben Smith has known Mark for a long time, many years ago he signed up for Ben’s video solution My Service Trust, at a previous Point S conference and it’s been brilliant.
So, Mark was interested in anything new Ben has to offer and after seeing a demonstration of our software, he loved the idea and could see the benefits it would bring to his business.
In Marks own words hear all about what he thinks of us 😊
“The mobile app is so easy for my technicians to use from a mobile phone or tablet. I have tailored different checks for different types of jobs, from a quick Winter Check to a Full Service. They simply tick the Pass, Advise or Fail boxes for the different items I want them to check, and even in the order I want the check carried out in i.e most efficient!
I’ve set the system so they not only tick boxes, but they also take pictures of some of the important check points such as tyres and brakes, results of the battery and brake fluid tests, any damage to the vehicle, and I also get them to take a picture of the dashboard when they start the job, this shows any warning lights on the dash, the mileage and fuel gauge. It’s quick, easy and is all good evidence.
When they’ve finished my techs then sign it through to the office who checks through it before it’s sent to the customer. The result is a smart, professional health check report sent via SMS, WhatsApp, or email to the customer. There is even a customer’s app which they download, and the reports get sent to them in the app, this is even more impressive showing other services we offer, keeping all the reports together and helping to secure that customer in the future.”
This solution opens up huge upselling opportunities, we all have that customer who says “yeah I’ll do that next month” when you advise them on something, but once the customer has seen an actual photo of the issue, or just how low their tyres/brakes are the sale is easy. Also, the system can send reminders to the customer after a certain mileage or time period, reminding them of any advisories you made such as low tyres or brakes etc.
It has streamlined the workflow for my nine technicians, saving time and standardizing the way work is carried out, also making sure it’s carried out correctly and to the standard I want as the different checks must be fully completed before they can sign the job off. It makes it easy and efficient for my front of house staff to answer the customers questions like “how long have I got left on my tyres/brakes etc”, it saves them going into the workshop and interrupting the technician to ask them or getting them to come into the office to explain things to the customer, my front of house can now simply show them the pictures from the app on their monitor, all of this together has earned us an even higher respect from our customers.
What’s great is that the solution can be tailored to fit our specific business needs. While there are health check templates available, with this I have complete control to edit them or create new workflows myself. After a couple of hours of online training with Ben, I found the system easy and intuitive to use, and if I ever have questions, Ben and the Auto3iii team are always on hand and ready to help. Over the months we’ve suggested a few changes to make the system more user friendly and practical for the real world workshop, they listen and are quickly responsive to my suggestions for improvements, working with people like this is very refreshing.
Not only does the system save time for the workshop and office, but it also adds consistency to our work, projecting the image I want for my business. The days are now gone of writing jobs down and service check sheets on paper, no more struggling to read handwriting or losing documents, and when we were doing it this way, we never kept copies of these documents ourselves as evidence as it simply wasn’t practical, they were just given to the customer when they collected their vehicle so we had no back up of what was recorded. With Intelligent Technician, all work is stored securely in the app and is easy to find at any time. We all know how demanding customers have become in recent years, and if the customer does return with the old “since you touched my car issue” and you open the app and can instantly show the customer what we did, how it was checked and what to condition was like at the time, there isn’t much they can say or argue. It changes the whole situation around and puts them on the back foot straight away.
The reports are detailed, informative, and easy for customers to understand, the customer feedback has been outstanding. They shift our communication from opinion to fact, which customers really appreciate.
Financially, the annual subscription has already paid for itself within a few months. The upselling potential is significant, customers are more inclined to authorize necessary work on the spot, rather than delaying it.
We’ve added our own additional checks to our system: Full Service, Basic Check – Wheels not removed and a Winter Health Check. The more effort we put in, the more we are getting back.
Auto3iii’s reports educate customers on why certain services are needed and allow us to recommend specific products. This results in a more professional workflow, empowering customers to make informed decisions on the day.”
If you’re interested in the Auto3iii solution, contact us today!
Mark is also happy to share his personal experience in more detail if you’d like, just give him a call!
Mark Tillyer
Owner, TyreMarks Tavistock LTD
