Over 50% of deferred work converted through our unique mileage based amber maintenance plans.
We recently provided the most compelling evidence to use our unique workshop eVHC and customer engagement platform, after a forward-thinking workshop reported a 51% success rate in amber follow-up bookings.
Using Bamboo Marketing to call Tyres Northampton customers who were due work identified by their technicians in their vehicle health checks, we reported significant results.
We are the only solution in the aftermarket to offer mileage-based vehicle maintenance plans – not to mention bespoke score-based customer reports – and we now have our most compelling evidence for adoption of our software, via the Pirelli Performance Centre in Northampton.
Using the maintenance plan data which accurately identifies vehicle’s that are due for follow-up work based on the vehicle’s daily mileage, 51% were booked back in – 27% more than the industry average of 24%.
Bamboo Marketing owner Anna Meager said:
“These results are pretty much unheard of in the industry and underline the potential that exists from the Auto3iii solution as a revenue generating digital tool”
Moreover, garages gain an added sense of transparency and professionalism, as all work is communicated clearly and effectively, which motorists appreciate. Crucially, 98% of all Tyres Northampton’s customers who had received a digital report, already understood what work was needed and when, and were happy to receive the follow-up phone call.
Owner of Tyres Northampton Malcolm Andrew said:
“We knew of Auto3iii’s potential, but we didn’t think we’d translate quite so many deferred jobs into follow-up work.
It equates to a huge sum of money and we were absolutely staggered by the 51% conversion rate. In simple terms, it’s a no brainer to adopt the technology. We’re a more efficient operation now and in addition, we’re a more professional one with the bespoke customer reports helping convert more work on the day, and the follow-up calls now get even more work booked in thereafter, which customers seem to really appreciate.”
Using our software, motorists now know as much about their vehicle as technicians and are informed and engaged during every step of their journey.
For more information about Auto3iii and our mileage based maintenance plans just get in touch on 03301 332120
