Auto3iii are pleased to have appointed Nathan Elliott as our new Commercial Director, reinforcing our ambition to lead the digital transformation of the aftermarket.
With over 25 years’ experience in the automotive industry, Nathan joins the business at a pivotal time of growth, with high demand for Auto3iii’s revenue generating garage management solutions, with more than 9,500 workshops already benefiting from the technology worldwide.
Nathan will be responsible for shaping and executing Auto3iii’s commercial strategy and bringing the benefits of the company’s electronic vehicle health checks (eVHC) to life.
“I’m thrilled to be joining Auto3iii at such an exciting moment,” said the 48-year-old. “There’s an incredible opportunity to help workshops not only work smarter and faster, but to increase customer trust while generating additional revenue. We’re here to help workshops deliver transparent, engaging service experiences and I’ll be doing all I can to showcase the technology, which really has to be seen to be believed.”
Our flagship product reimagines the electronic Vehicle Health Check (eVHC) process, using a powerful combination of AI-driven diagnostics, predictive maintenance based on customer mileage and even a gamification to engage with motorists in more interactive ways.
The result is a platform that turns potential into profit by improving workshop efficiency, boosting customer transparency, and encouraging return business through timely follow-ups and automated communications.
Nathan was confident that Auto3iii’s solutions would prove particularly compelling at a time when workshops were under pressure to increase margins, demonstrate added value, and drive repeat revenue.
He added: “Many retailers are cautious about change, especially in a margin-sensitive environment,” Nathan added. “But Auto3iii has proven that embracing digital tools not only pays off, but creates meaningful connections with customers that keep them loyal.”
Nathan’s appointment signals a renewed commercial focus for us, as it strengthens our position in the automotive retail and OEM space.
For more information about Auto3iii and our industry-leading eVHC solutions, contact Nathan on 07850 401801
